Digital freight forwarding has changed how freight is booked. Online platforms offer instant quotes, real-time pricing and booking in a few clicks, and large tech companies have moved into the freight business. Traditional freight forwarders have digitised too, automating much of their own processes. So why do so many importers and exporters still choose an experienced freight forwarder they can talk to? Here are six reasons.
1. In-depth knowledge
Freight forwarders are often called the architects of the supply chain. Freight looks simple from the outside, but it is complex: trade lanes, distribution strategies, customs rules, and communication and cultural differences between countries. That knowledge comes from years of experience, and it is hard for a booking platform to replicate. Running a business already involves risk, so why add more by trusting your cargo to an untested third party?
2. A personal touch
No app or algorithm replaces the relationships a forwarder builds with carriers and customers. A freight forwarder with long-standing carrier relationships can often secure space and rates when capacity is tight. And when there is a problem with a shipment or a last-minute change, there is a real person on the other end of the phone who can sort it out.
3. Better optimised systems
Digital freight forwarding platforms often attract customers with low headline prices, but saving money is about more than the rate on screen. Experienced forwarders reduce costs through the whole system: consolidating cargo so it travels on lower-cost modes, choosing efficient routes, and getting customs clearance right the first time. What you save through a well-run system usually outweighs a cheaper initial quote.
4. Real-time troubleshooting
Shipping delays can be costly. When something goes wrong, whether it is bad weather, a customs query, a blocked route or a missed connection, someone needs to solve it quickly. That is the freight forwarder’s job, so you can focus on running your business.
5. More shipment options and wider reach
Different goods and markets need different solutions. Whether you are in food, electronics, automotive or textiles, a forwarder can combine sea freight, air freight and courier services, and work with trusted partners to reach new markets. If you are entering a market for the first time, it makes sense to work with a forwarder that already has agents there.
6. Complex shipping needs
Simple port-to-port shipments may suit an online platform. But if you are shipping for the first time, or your needs are complex, there are often too many variables for a standard booking flow, such as customs examination costs, the trade-offs of using a cheaper port, or special handling. A conversation with your forwarder can save both time and money.
What to look for in a freight forwarder today
Whether you lean towards digital freight forwarding or a traditional forwarder, look for:
- Online tracking and clear updates, so you always know where your goods are
- Fast, transparent quotes that show every charge
- A named person you can call when something goes wrong
- In-house customs brokerage to clear goods quickly and correctly
- A strong agent network in the countries you trade with
- Experience with your type of cargo, especially if it is fragile, valuable or regulated
The right freight forwarder combines the convenience of digital tools with the judgement that only experience brings.
Digital freight forwarding and experience together
The freight industry does need better technology, and good forwarders embrace it. But most shippers will always put dependability first. The best result is an experienced freight forwarder that uses technology to serve you better, not a platform that replaces expertise.
Importing from China and India with Sneddens
Sneddens is an independent New Zealand freight forwarder with more than 20 years in business and specialist experience in importing from China and trade with India. We combine personal service with the GLA and GFP global networks to keep your freight moving.
For the bigger picture on global shipping trends, see the UNCTAD Review of Maritime Transport.
Talk to a real person about your next shipment. Call 0800 76 33 33 or request a free quote.